Atsu, Nkukpornu; Etse, Nkukpornu; Adom, Kwame
(CHRISTIAN SERVICE UNIVERSITY, 2024)
ABSTRACT
This chapter provides an overview of a case study on the entrepreneurial marketing (EM) strategies
employed by artisans in Suame Magazine, an artisanal hub in Kumasi, Ashanti Region, Ghana. The
study explores ...