Christian Service University: Recent submissions

  • THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES ON RURAL BANKING 
    ASUMIN, STEPHEN; BOAKYE OWUSU, MARK; DWOMOH FRIMPONG, KWASI; NSIAH AGYEKUM, DANIEL; ADDAEMAA BONSU, ESTHER (2012-11-22)
    This study looks at the effectiveness of promotional strategies on rural banking specifically in the case of Adansi rural bank. The purpose of our study provides adequate knowledge and assistance to banking and financial ...
  • EXPLORATORY STUDY OF CUSTOMER SATISFACTION AND CUSTOMER RETENTION 
    OWUSU ANSAH, AUGUSTINE; MENSAH DARFAH, RICHMOND; OSEI AGYEKUM, STEPHEN; ADUSEI, GIFTY; AMPOMAH AGYAKOMAA, YAA (2012-11-22)
    This study is aimed at assessing the effect of customer satisfaction and customer retention of Jofel Catering Service, Kumasi. The findings of the study are to bring into light the strong relationship between service quality ...
  • THE EFFECTS OF LOAN DEFAULTS ON THE OPERATIONS OF MICROFINANCE INSTITUTIONS (MFIs) 
    DADZIE, GADDIEL ERIC; YAMOAH BOAMPONG, AFUA; OPPONG-ADJEI, HENRIETHA; ASUMING, GIFTY; PUNI, PETER (2012-11-22)
    This project work which is an explanatory survey was designed to assess the effects of loan default on the operations of Sinapi Aba Trust. The study seeks to come out with the means by which a Microfinance Institution ...
  • THE EFFECT OF CUSTOMER SATISFACTION ON COMPANY’S PROFITABILITY IN THE HOSPITALITY (HOTEL) INDUSTRY 
    BOATEMAA, CHRISTIANA; KUSI AGYEIWAA, AFIA; LATEBEA AGYAPONG, AKUA; YEBOAH QUANSAH, KOFI; GHANO MOSES, EBO (2012-11-22)
    This paper studies the effect of customer satisfaction on shareholder value. In the first section of the paper the link between the two variables is examined theoretically, it is then tested empirically. A survey as a ...
  • TRAINING AND ITS IMPACT ON PERFORMANCE OF FIRMS IN THE HOTEL INDUSTRY 
    OSEI ASIBEY, GABRIEL; ATTA-GYAMFI, STEPHEN; OFORI BIRAGO, BERTHA; ABENA AKOMAH, JOYCE; OFORI DARKOWAA, PATRICIA (2012-11-22)
    In any kind of business, human resources are the most powerful resources. How to attract outstanding personnel, how to make full use of employees’ abilities and potentials in order to help achieve the organizational ...
  • A RELATIONSHIP BETWEEN CAPITAL STRUCTURE AND PROFITABILITY IN BANKS 
    BOAMAH FRIMPONG, SETH; SARKODIE, ROSINA; SERWAA, YAA NIMAKO; ADDAI, SARAH; ASANTE, GRACE (2012-11-22)
    Capital structure refers to the way a corporation finance it assets through some combination of equity, debt or hybrid securities The purpose of the study was to determine if there would be any relationship (being it ...
  • THE ROLE OF PERFORMANCE MANAGEMENT IN THE ACHIEVEMENT OF ORGANIZATIONAL GOALS 
    APPAU, WILLIAM; AMOAH, MONICA; AYESU, SOLOMON; LAMPTEY, JULIUS B.N.L; TAWIAH, KWAMI DENNIS (2012-11-22)
    This research study addresses the role of performance management in the achievement of organizational goals. To achieve this objective a comprehensive literature study was performed to determine the views on performance ...
  • MOTIVATION AND ITS INFLUENCE ON EMPLOYEES PERFORMANCE 
    AMPONSAH, THOMAS; OPPONG, DAVID; OWUSU, BRENDA; ADJEI SARPOMAA, AGNES; SARPONG NTI, LOUISA (2012-11-22)
    This study seeks to find out the motives and factors that mostly induce workers to put in their best for Electricity Company of Ghana, (ECG). This was considered very central and crucial in understanding the dynamics of ...
  • MANAGEMENT OF RISK IN THE BANKING SECTOR 
    ZORMELO, KWADWO LAWRENCE; PEPRAH, MANU PETER; GYAMFI, ERNEST; AGYEIWAA AGYEPONG, YAA; KORANTEMA APPIAH, SHEILA; OSEI BEGYINA, RONALD (2012-11-22)
    The study is mainly on risk management in Okomfo Anokye Rural Bank Ltd. The study focused on the identification of the various types of risk facing O.A.R.B.Ltd. and how best these risk identified could be controlled to the ...
  • ASSESSMENT OF RISK AND RISK MANAGEMENT MEASURES AMONG MFIS IN KUMASI 
    OSEI ACHEAMPONG, AGNES; HEATHCOTE - FUMADOR, IVAN; ADDAI, JENNIFER; GYANE, BRUCE AKWASI; AFRAM BOAKYE, MICHAEL (2012-11-22)
    Micro finance has become a major economic development tool that seeks to provide financial and social intermediation services to the low income, self-employed clients. Since microfinance products are flexible enough to ...
  • THE EFFECTIVENESS OF CORPORATE GOVERNANCE IN THE RURAL BANKING INDUSTRY 
    OPOKU-DEBRAH, JUSTICE KWAME BOACHIE; AMOABIN, BENEDICTA TWUMWAA; ODURO, LINDA OBENEWAAH; BOATENG, BENEDICTA BOATEMAA; FREMPONG, MICHELLE FREMPOMAA (2012-11-22)
    The study determined the effectiveness of corporate governance in the rural banking industry. Using the qualitative approach, the study surveyed 70 respondents through a researcher-made questionnaire, interview and ...
  • EFFECTS OF TAX EVASION ON THE GHANAIAN ECONOMY 
    BOATENG, KOFI ALFRED; PREMPEH KWASI A., EMMANUEL; MARFO, STEPHEN; OSEI ABIRI KOTOKO, NANA; OSEI, BANAHENE (2012-11-22)
    The revenue from taxation is what literally sustains the existence of the state, providing the funding for everything from social programs to infrastructure investment. However, taxing certain kinds of activities, sectors, ...
  • THE EFFECT OF QUALITY SERVICE ON CUSTOMER SATISFACTION, LOYALTY AND RETENTION IN THE GHANAIAN BANKING INDUSTRY 
    ADJOA, SACKEY RUBY; ADEBAYO, STEPHEN; OPPONG, MATILDA AMPONSAH; AMO MENSAH, EMMANUEL; ANNOR, LYDIA (2012-11-22)
    The study was conducted using the SERVQUAL dimensions to measure the satisfaction level of Barclays bank customers and its effects on their loyalty to the bank. The research covered the KNUST, Adum and Suame branches of ...
  • ASSESSING THE EFFECT OF CUSTOMER RETENTION 
    OWUSUAH, EVELYN (2012-11-22)
    Customer retention has become important with the proliferation of banks. Customers of late are seen hopping from one bank to the other depending on the kind of services offered. The problems envisaged as a result of loss ...
  • THE IMPACT OF BRAND LOYALTY WITHIN THE FAST MOVING CONSUMER GOODS (FMCG) IN GHANA 
    ESHUN, RICHARD; ANYEMEDU, KWABENA ANTWI; BAAKO, VERONICA EKUA; ASAMOAH, FRANK OWUSU; AMISSAH, SAMPSON MAVIS (2012-11-22)
    The empirical research study aimed at presenting a research finding and result on the impact of brand loyalty on performance of the FMCG markets. The primary objective of the study was to explore why loyalty developed in ...
  • TAX RELIEFS AND THEIR RELEVANCE TO THE PUBLIC SECTOR WORKER 
    OWUSU, BLESSING; ISSAH, PETER; AMOAKO, GRACE PALITHIA; AMBARAKA AYESHA, SULEMAN; OBENG ASAMOAH, MARGARETH (2012-11-22)
    The study examined through a survey, tax reliefs and their relevance to the public sector worker with special reference to Amansie Central District, Jacobu in the Ashanti Region of Ghana. Using a sample size of hundred ...
  • IMPROVING TAX REVENUE IN THE INFORMAL SECTOR 
    KWAAKO, LINDA; KWAME LARIBIK, JOSEPH; APPIAH KONTOH, JAMES; AGYEIWAA KUMAH, VICTORIA; KPODO, PATIENCE (2012-11-22)
    Government of both developed and developing nations all over the world, in this 21st century attempts to widen the scope, modify or restructure and introduce new tax system in order to raise enough revenue for the purpose ...
  • AUDITING AND THE EXPECTATION GAP 
    NTOW, PATRICK; OSEI DARKOAH, ELMA; NTOW ADJEKUM, HENRY; SARPONG, JOSEPHINE; MANU, BRIGHT (2012-11-22)
    This study discusses the auditor’s independence and audit expectation gap. An independent auditor is essential because of the separation of ownership from the management; the independent factor is the foundation of the ...
  • A STUDY OF THE INTERNAL CONTROL SYSTEMS 
    NSOH ATUGUBA, RICHARD; MAC – ANDOH, CYNTHIA; AKWASI BOATENG, ANTHONY; OPOKU NUAMAH, ANTHONY; OWUSU APPIAH, ESTHER (2012-11-22)
    This project work seeks to study the internal control systems of Offinso Rural Bank Limited. The Offinso Rural Bank limited was incorporated in as a private limited liability company on 4th day of July 2006 under the ...
  • THE IMPACT OF ADVANCES TO SMALL AND MEDIUM SCALE ENTERPRISES BY RURAL BANKS ON THEIR PROFITABILITY 
    OPOKU AGYEMANG, EVANS; ANANE AFREH, COLLINS; BIO, REGINA; OKPOTI-HANDEL, REGINA; NIMAKOA, ERNESTINA (2012-11-22)
    The study sought to assess the impact of loans/credit to SMEs by rural banks on their profitability towards the socio - economic development of Ghana. Closed - ended questionnaires were prepared as a major instrument to ...