PUBLIC RELATIONS USE IN HEALTH INSURANCE. A LITERATURE STUDY IN GHANA

Abstract

This research is to provide evidence-based data on the nature of public relations practiced by the NHIA in the Ashanti Region: a survey of the NHIS in the Ashanti Region of Ghana. It seeks to assess the nature of public relations practiced by the NHIA in the Ashanti Regional Office. As part of the objectives, it assesses the functions performed by NHIA public relations officer in the Ashanti Region in the attainment of organizational goals. It also identifies barriers to the attainment of public relations objectives of the National Health Insurance Authority in the Ashanti region. The study used descriptive survey design to find the nature of public relations practiced by the NHIA in the Ashanti Region. Secondary data was the major source of tool for this long essay. All sorts of literature about the above topic were reviewed. The essence of this literature was necessitated by the fact that the communication and public relations strategies of the NHIS are not comprehensive in addressing the communication and information needs of subscribers. It is important that public relation and communication strategies effectively contribute to the success of the NHIS program in Ghana.