COMMUNICATION CRISIS IN FINANCIAL SECTORS AND THEIR RELATIONS IN RESPECT TO THE MEDIA: (A CASE STUDY OF MENGOLD GHANA AND OTHER FINANCIAL INSTITUTIONS IN GHANA)

Abstract

This research was conducted to provide evidence based data on Communication Crisis in Financial Sectors in Ghana and their relations in respect to the media (A case study of MenzGold Ghana and other financial institutions in Ghana). This research seeks to show the communication techniques used by some financial institutions including MenzGold Ghana in times of Crisis and in respect to their relationships with the Media. As part of the objectives of our research, was to translate existing literature on crisis communication principles and theories with a focus on the financial environment across Ghana, Africa and the rest of the world. The study used a conceptual model of communication between an organization and the media during crisis periods derived from a thorough review of recent crisis communication literature. With deeply and thoroughly tailored theoretical work and models of communication, this study is expected to contribute in the area of communication and public relation in the financial sectors.