ABSTRACT This chapter provides an overview of a case study on the entrepreneurial marketing (EM) strategies employed by artisans in Suame Magazine, an artisanal hub in Kumasi, Ashanti Region, Ghana. The study explores the ...

This study focuses on public awareness sensitization on HIV/AIDS via bilingual translation. Two major languages, notably, English and French have been used. The study seeks to bring to the fore the importance of translation ...

The struggle in which most institutions in Ghana go through in operating, managing and improving their organizations’ efficiency is due to lack of proper planning, organization, implementation and evaluation of training ...

The evidence for both the local and international investors actions are believed to be linked to their preference for matters of international concern and the particular focus group of investors in question. These potential ...

This paper assessed the capacity of microfinance to enhance cocoa production in Ghana. Lack of adequate access to credit has been seen as an important factor that prevents smallholder cocoa farmers from expanding their ...

The study investigates the effect of extended marketing mix on customer satisfaction in the banking sector of Ghana. 310 bank customers in the Ashanti Region of Ghana were selected out of which 204 representing 65.81% ...

The study investigates the effect of outsourcing on competitive advantage: the mediating role of innovation. 300 businesses that engage in outsourcing in Ghana were selected out of which 231 representing 77% response rate ...

The study investigates the effect of service quality on students’ intention to provide funding support to private universities in Ghana, the mediating role of students’ satisfaction. 600 students were selected from 6 private ...

This study investigates the impact of HEdPERF on students’ satisfaction and academic performance in Ghanaian private universities, with students’ attitude towards learning as a mediator. The study was conducted on a total ...

Rural banks play enormous role in ensuring socio economic development in Ghana. However, it has been observed that these rural banks face a number of challenges that affect their sustainability. This study examined the ...