THE INFLUENCE OF BEHAVIOURAL BIAS AMONG SMALL AND MEDIUM SCALE ENTERPRISE IN THE KUMASI METROPOLIS

OWUSU AFRIYIE, PRINCE; DUFIE, ESTHER; OFORI, ALEXANDRIA

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dc.contributor.author	OWUSU AFRIYIE, PRINCE
dc.contributor.author	DUFIE, ESTHER
dc.contributor.author	OFORI, ALEXANDRIA
dc.date.accessioned	2020-11-27T09:27:46Z
dc.date.accessioned	2022-01-17T17:47:28Z
dc.date.available	2020-11-27T09:27:46Z
dc.date.available	2022-01-17T17:47:28Z
dc.date.issued	2020-11-27
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/895
dc.description.abstract	The main purpose of this study is to determine the influence of behavioural bias among SMEs in the Kumasi Metropolis. In this study, three behavioural biases (belief bias, “snakebite” effect and overconfidence bias) and their effect on SME owner decision making. The study uses a questionnaire to collect primary data. A sample size of 120 respondent used and SPSS version 21 used for data analysis. The results from the regression analysis show that the impact of the behavioural bias on SME owner decision making is significant at 0.01 significant level. The findings provided could be useful to SME owner in their decision making to understand the dynamics in businesses.	en_US
dc.description.sponsorship	Christian Service University College	en_US
dc.language.iso	en	en_US
dc.relation.ispartofseries	8;8
dc.subject	THE INFLUENCE OF BEHAVIOURAL BIAS AMONG SMALL AND MEDIUM SCALE ENTERPRISE	en_US
dc.subject	SMALL AND MEDIUM SCALE ENTERPRISE	en_US
dc.subject	BIAS AMONG SMEs	en_US
dc.subject	BEHAVIOURAL BIAS	en_US
dc.subject	THE INFLUENCE OF SMEs	en_US
dc.subject	SMEs IN GHANA	en_US
dc.title	THE INFLUENCE OF BEHAVIOURAL BIAS AMONG SMALL AND MEDIUM SCALE ENTERPRISE IN THE KUMASI METROPOLIS	en_US
dc.type	Thesis	en_US