The Public Procurement Act of 2003 was initiated to address the weaknesses which were impregnated in the Public Financial Management Reform Programme (PUFMARP). The goals of the Acts among others were to harmonise public ...

Universities are adopting different strategies to attract students, enhance satisfaction level and loyalty as well as branding in a competitive market. Although university corporate identity and image is becoming an ...

The study assessed the effect of television advertising on children’s purchasing behaviour in Ghana. The population comprised of children between the ages of 13 and 18 years who watched television adverts. The study was ...

Purpose: The focus of the paper is to examine the effects of intellectual capital disclosure on market capitalization of the listed firms in Ghana. Methodology: The study used the annual reports and the share prices of ...

The study assessed the impact of fleet management practices on competitive advantage in the Ghanaian transport sector within the Kumasi metropolis. The study was conducted on a sample of 200 firms with which 178 responses ...

The study assessed the impact of brand personality on student enrolment intentions; the mediating role of brand engagement. The population of the study comprised of students from Christian Service University College in Ghana. ...

The microfinance industry in Ghana started to grow but over the last few years it has declined sharply which has affected severely the lives of beneficiaries even though a study by Afrane (2002) had shown the economic, ...