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Browsing Department of Marketing, Logistics & Corporate Strategy by Issue Date

Browsing Department of Marketing, Logistics & Corporate Strategy by Issue Date

Now showing items 1-14 of 14

The Practical Significance of BCG (Boston Consulting Group) Matrix in the Fast Moving Consumable Sector in Ghana,Case Study of Nestle Ghana Limited

Boafo, Nana Danso (Science Journal of Business and Management, 2018)

In an ever changing marketing environment where businesses have to continuously develop and maintain existing brands, product management is of critical importance to organization’s sustainability. Through the tool of ...
Effect Of Outsourcing On Competitive Advantage: Mediating Role Of Innovation - An Empirical Study Of Businesses In Ghana

Edem Aflabo, Jerry; Kraa, Jerry Jay; Agbenyo, Leonard (Researchjournali’s Journal of Marketing, 2018)

The study investigates the effect of outsourcing on competitive advantage: the mediating role of innovation. 300 businesses that engage in outsourcing in Ghana were selected out of which 231 representing 77% response rate ...
The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement - Evidence From Ghana

Banahene, Stephen; Kraa, Jerry Jay; Agbenyo, Leonard (Researchjournali’s Journal of Marketing, 2018-01)

The study assessed the impact of brand personality on student enrolment intentions; the mediating role of brand engagement. The population of the study comprised of students from Christian Service University College in ...
The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement - Evidence From Ghana

Banahene, S. B.; Kraa, Jerry Jay; Agbenyo, Leonard (Researchjournali.com, 2018-01)

The study assessed the impact of brand personality on student enrolment intentions; the mediating role of brand engagement. The population of the study comprised of students from Christian Service University College in Ghana. ...
Effectof Customer Relationship Management on Customer Retentionin the Ghanaian Banking Sector

Kraa, Jerry Jay; Bonna, Bismark Adanse; Aquila, Hannah; Boadu¹, Kankam (American Research Journal of Business and Management, 2018-01)

The study investigates the effect of customer relationship management on customer retention. The population of the study comprise of customers of banks in the Kumasi metropolis in Ghana which is estimated to around 1000.278 ...
Microfinance and poverty issues: the theory and practice on institutional sustainability.

Arhin, Solomon (International Journal of Research Publications, 2018-03)

The microfinance industry in Ghana started to grow but over the last few years it has declined sharply which has affected severely the lives of beneficiaries even though a study by Afrane (2002) had shown the economic, ...
Effects Of Intellectual Capital Disclosure On Market Capitalization Of Listed Companies In Ghana

Osei-Wusu, Abraham; Ofosu, Adarkwa (researchjournali.com, 2018-06)

Purpose: The focus of the paper is to examine the effects of intellectual capital disclosure on market capitalization of the listed firms in Ghana. Methodology: The study used the annual reports and the share prices of ...
Assessing the Implementation Challenges of the Procurement Act of Ghana: The Newmont Ghana Experience

Asamoah, Kwame; Berko, Eric; Adu Poku, Samuel (SOCIALSCI JOURNAL, 2019)

The Public Procurement Act of 2003 was initiated to address the weaknesses which were impregnated in the Public Financial Management Reform Programme (PUFMARP). The goals of the Acts among others were to harmonise public ...
Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation

Bamfo, Bylon Abeeku; Kraa, Jerry Jay (Cogent Business & Management, 2019-04-15)

The study assessed the impact of market orientation on performance of small and medium enterprises (SMEs); the mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were ...
Effect of television adverts on children’s purchase behaviour: Evidence from Ghana

Bamfo, Bylon Abeeku; Kraa, Jerry Jay; Asabere, Perdita; Atarah, Bede Akorige (Cogent Business & Management, 2019-05-07)

The study assessed the effect of television advertising on children’s purchasing behaviour in Ghana. The population comprised of children between the ages of 13 and 18 years who watched television adverts. The study was ...
EXAMINING THE EFFECT OF FLEET MANAGEMENT ON COMPETITIVE ADVANTAGE IN THE TRANSPORT INDUSTRY

Aflabo, Jerry Edem; Kraa, Jerry Jay; Agbenyo, Leonard (European Journal of Logistics, Purchasing and Supply Chain Management, 2020-05)

The study assessed the impact of fleet management practices on competitive advantage in the Ghanaian transport sector within the Kumasi metropolis. The study was conducted on a sample of 200 firms with which 178 responses ...
The Balance Between Corporate Identity And Corporate Image And Its Impact On Marketing Of Universities In Ghana

Boafo, Nana Danso; Agyapong, Fred; Asare, Priscilla; Amponsah, Grace (Archives of Business Review, 2020-05-25)

Universities are adopting different strategies to attract students, enhance satisfaction level and loyalty as well as branding in a competitive market. Although university corporate identity and image is becoming an ...
Evaluating E-Procurement Impact In The Public Sector

Boafo, Nana Danso; Ahudey, Eric; Darteh, Andrews Ohene (Archives of Business Review, 2020-05-25)

Despite the several benefits gained as a result of e-procurement, the actual potential of it in the public sector in Ghana has not been realized. Studies has further suggested that little is known of e-procurement in most ...
The Balance Between Corporate Identity And Corporate Image And Its Impact On Marketing Of Universities In Ghana

Boafo, Nana Danso; Agyapong, Fred; Asare, Priscilla; Amponsah, Grace (Archives of Business Review, 2020-05-25)

Universities are adopting different strategies to attract students, enhance satisfaction level and loyalty as well as branding in a competitive market. Although university corporate identity and image is becoming an ...

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