In an ever changing marketing environment where businesses have to continuously develop and maintain existing brands, product management is of critical importance to organization’s sustainability. Through the tool of ...

The study assessed the impact of brand personality on student enrolment intentions; the mediating role of brand engagement. The population of the study comprised of students from Christian Service University College in ...

Universities are adopting different strategies to attract students, enhance satisfaction level and loyalty as well as branding in a competitive market. Although university corporate identity and image is becoming an ...

The study assessed the impact of fleet management practices on competitive advantage in the Ghanaian transport sector within the Kumasi metropolis. The study was conducted on a sample of 200 firms with which 178 responses ...

The study investigates the effect of customer relationship management on customer retention. The population of the study comprise of customers of banks in the Kumasi metropolis in Ghana which is estimated to around 1000.278 ...

The study assessed the impact of brand personality on student enrolment intentions; the mediating role of brand engagement. The population of the study comprised of students from Christian Service University College in Ghana. ...

The study assessed the impact of market orientation on performance of small and medium enterprises (SMEs); the mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were ...