Abstract:
The study investigates the effect of service quality on students’ intention to provide
funding support to private universities in Ghana, the mediating role of students’
satisfaction. 600 students were selected from 6 private universities of which 421
responses were useable representing 70.16% response rate. Purposive and
convenience sampling techniques were adopted in selecting respondents.
Questionnaire was used for data collection. Stata version 13 and IBM Statistical
Package for Social Sciences version 20 were the software used in data analysis. The
study made use of Structural Equation Model for data analysis. Confirmatory Factor
Analysis was also used for data purification in achieving fit indices. The research found
that HEdPERF positively and significantly affects students’ satisfaction and their
intention to provide funding support to Private University. Students satisfaction also
positively and significantly impact on student’s intention to provide funding support to
Private University. As regards the mediation effect, customer satisfaction partially
mediates the relationship between HEdPERF and intention to provide funding support
to Private Universities. Managers and policy makers must take action to improve
students’ intention to provide funding support to Universities by promoting Reputation
and Access issues in tertiary education.
