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EFFECT OF MARKET ORIENTATION AND RESOURCE CAPABILITIES ON GROWTH OF SMALL AND MEDIUM SCALE ENTERPRISES IN GHANA

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dc.contributor.author BAMFO DANKWAH, SAMUEL
dc.contributor.author ADU POKU, EMMANUEL
dc.contributor.author ANTWI, SETH
dc.date.accessioned 2019-07-31T21:18:47Z
dc.date.available 2019-07-31T21:18:47Z
dc.date.issued 2019-07-31
dc.identifier.uri http://hdl.handle.net/123456789/557
dc.description.abstract The study investigates the effect of market orientation and resource capabilities on the growth of small and medium scale enterprises in Ghana. The population of the study comprises of customers of small and medium scale enterprise in the Kumasi Metropolis in Ghana which is estimated 3485. Costumers were selected out of which 500 responses were usable representing 100% response rate. The study is explanatory and closed ended questionnaire were used to collect data with convenience and purposive sampling methods used to select respondents. Statistical package for social sciences (SPSS) was the software used in the data analysis. The research found that the study touched on the effect of market orientation and resource capabilities on small and medium enterprise growth in Ashanti Region. The study recommends that for SMEs, firms to be successful and increase their performance and growth rate, firms should focus strategies that will improve their tangible resources capabilities and be more customers oriented by servicing and satisfying the needs of customers. en_US
dc.description.sponsorship Christian Service University College en_US
dc.language.iso en en_US
dc.relation.ispartofseries 1302;2019.03
dc.subject MARKET ORIENTATION en_US
dc.subject RESOURCE CAPABILITIES en_US
dc.subject MARKET ORIENTATION AND RESOURCE CAPABILITIES en_US
dc.subject SMALL AND MEDIUM SCALE ENTERPRISES en_US
dc.subject SMALL AND MEDIUM SCALE ENTERPRISES IN GHANA en_US
dc.subject EFFECT OF MARKET ORIENTATION AND RESOURCE CAPABILITIES ON GROWTH OF SMALL AND MEDIUM SCALE ENTERPRISES IN GHANA en_US
dc.subject GHANA en_US
dc.title EFFECT OF MARKET ORIENTATION AND RESOURCE CAPABILITIES ON GROWTH OF SMALL AND MEDIUM SCALE ENTERPRISES IN GHANA en_US
dc.type Thesis en_US


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