EFFECT OF MARKET ORIENTATION AND RESOURCE CAPABILITIES ON GROWTH OF SMALL AND MEDIUM SCALE ENTERPRISES IN GHANA

Abstract

The study investigates the effect of market orientation and resource capabilities on the growth of small and medium scale enterprises in Ghana. The population of the study comprises of customers of small and medium scale enterprise in the Kumasi Metropolis in Ghana which is estimated 3485. Costumers were selected out of which 500 responses were usable representing 100% response rate. The study is explanatory and closed ended questionnaire were used to collect data with convenience and purposive sampling methods used to select respondents. Statistical package for social sciences (SPSS) was the software used in the data analysis. The research found that the study touched on the effect of market orientation and resource capabilities on small and medium enterprise growth in Ashanti Region. The study recommends that for SMEs, firms to be successful and increase their performance and growth rate, firms should focus strategies that will improve their tangible resources capabilities and be more customers oriented by servicing and satisfying the needs of customers.