AN ASSESSMENT OF GHANAIAN PUBLIC RELATION PRACTITIONERS INVOLVEMENT IN CORPORATE SOCIAL RESPONSIBILITY INITIATIVES.

Abstract

The main objective of the study was to assess the involvement of public relations practitioners in corporate social responsibility. The purpose of the study was to assess the involvement of Ghanaian Public Relations Practitioners in corporate social responsibility (CSR) initiatives. The researchers used the purposive sampling technique in selecting the participants for the study. The study also used exploratory research design. The stakeholdertheory was adopted for the study. The study found that; public relations plays a very important role in corporate social responsibility initiatives. It was also evident that, public relations practitioners handle corporate social responsibility activities in the organizations. Public relations and corporate social responsibility are directly connected. The organizations that were selected for the study include; MTN Ghana, Coca-Cola Bottling Company, Ghana Water Company and Kumasi Technical University. The study makes the following recommendations; it recommended that Managers should ensure that public relations officers are given much recognition and placed at the helm of affairs in order to help them in initiating CSR programmes effectively. Also public relations department of the MTN, Coca-Cola, Kumasi Technical University, Ghana Water and Pentecost University need to establish a cordial relationship with their communities and try as much as possible to liaise with management to provide more corporate social responsibility programmes for the society.