In this second edition of the journal, we have selected five articles that provide our readers with information on the use and application of systems, tools and frameworks in settings that included the church and public ...

The study assesses the effects of social media on crisis communication from the perspective of selected public relations practitioners. A qualitative inquiry was used to elicit information from five public relations managers ...

There is little information on the use and efficient management of PR events as a marketing tool. This study explores the use of PR events as a strategic marketing tool. Semi-structured interviews were conducted with eight ...