ONLINE GROCERY SHOPPING

Abstract

The Internet has become an essential part of our daily life, and companies realize that the Internet can be a shopping avenue to reach existing and potential consumers of any business. With this consensus Online Shopping as a whole has rapidly grown. The biggest surprise is that groceries are one of the categories purchased online. Although online grocery shopping continues to grow, there are problems why consumers hesitate to shop for them online. In this project, the main aim is to demonstrate that with better interaction features in grocery websites could improve sales over the internet in Ghana. This dissertation includes a literature review giving background information of Online Grocery Shopping. Producing information of the modern E-shopper. Investigating and choosing a suitable lifecycle model and developing a website prototype. Furthermore, evaluating the finished product can be integrated in the Ghanaian financial system.