Abstract:
The main purpose of this study is to measure the correlation by the use of qualitative measurement in relation to
the impact of strategic philanthropy on firm’s profitability. This research uses Primary Data Collection Method
through Questionnaire to collect professional responses from top level personnel and executives working in
various industries. Questionnaires were carefully designed and sent to forty managers to seek their candid and
professional opinions to the research topic. Thirty managers responded within the timeline given (response rate of
75%). The remaining 25% who failed to answer were validated with net income data from ten giants corporations
who saw significant positive increase of their net income by participating in some form of strategic philanthropy
within the four-year period from 2008-2011. The responses were categorized and analyses were performed on the
responses and the information that were collected to determine data reliability and usefulness. The research
findings reveal that strategic philanthropy have direct relationship with firms profitability as the number of years
of firm’s adaptation of the strategy and managerial efficiency increases. Majority of the respondents were very
much satisfied with the way their firms adopted the managerial strategy to maintain their corporate goals.
