The dynamic nature of business environment has make it necessary for businesses to adopt strategic means for survival. These strategies are adopted worldwide by many SMEs including those in Ghana. Considering the competitive ...

In today’s very competitive business environment, businesses must adapt their strategies in the sphere of customer management so as to reduce the cost incurred in acquiring new customers. One major influencer of such efforts ...

This article studies the effect of Integrated Marketing Communication on the brand equity of banks in Ghana. Over the past decades IMC has gained a lot of popularity and companies think it is the only way they can use to ...

The rapid changes in the cyber world, information resources available through computer networks and the internet, is causing changes in traditional marketing and among consumers. This has necessitated a study into digital ...

Customer satisfaction, trust and loyalty have been extensively researched, but the continuous changing of customer needs and the changing banking regulatory environment necessitates a correspondingly continuous evaluation ...

The telecommunication industry over the years have proven not only as an emerging economic sector but a rapidly growing sector with an immense impacts towards the revolution of the social and economic structures of Ghana. ...