• Ethnical Issues In Advertising : A Case Study Of Selected Ghanaian Television Advertisement 

  Amankwah Sarfo, Emmanuel; Boahen, betty (Christian Service University College, 2012-06)
• A Survey Of Staff Views On The Impact Of Komfo Anokye Teaching Hospital (KATH) Internal Communication Practices 

  Frimpong, Kwame; Twum Ampofo, Cassandra (Christian Service University College, 2011-06)
• The Impact Of Television Opera On Adolescents : A Survey Of The Viewing Attitudes Of Students Of Kumasi Secondrary Technical School (KSTS)T 

  Brobbey, Sophia; Adu, Isaac (Christian Service University College, 2011-06)
• PUBLIC RELATIONS USE IN HEALTH INSURANCE. A LITERATURE STUDY IN GHANA 

  OWUSU MENSAH, SYLVIA; PREMPEH, COMFORT; ACHEAMPOMAA, AKUA; BOATENG, DOSIA (2020-12-08)

  This research is to provide evidence-based data on the nature of public relations practiced by the NHIA in the Ashanti Region: a survey of the NHIS in the Ashanti Region of Ghana. It seeks to assess the nature of public ...
• INTERNAL COMMUNICATION AUDIT AT SAQS PHARMACY LIMITED, KUMASI. 

  BEDIAKO, ISAAC JUSTICE; FRIMPONG, SETH; OSEI TUTU, SOLOMON; SAFO, OPHELIA (2020-12-08)

  The discussion on internal communication audits since the 1950s have been deepened yet there are still gaps that exist in literature and practice. This current study examined the importance of networks in ensuring smooth ...
• COMMUNICATION CRISIS IN FINANCIAL SECTORS AND THEIR RELATIONS IN RESPECT TO THE MEDIA: (A CASE STUDY OF MENGOLD GHANA AND OTHER FINANCIAL INSTITUTIONS IN GHANA) 

  OSEI, CHRISTIAN MILLS; OPOKU AFRIYIE, REUBEN; AGBAKLAH, WISDOM PAVIS; DERY, JULIET (2020-12-03)

  This research was conducted to provide evidence based data on Communication Crisis in Financial Sectors in Ghana and their relations in respect to the media (A case study of MenzGold Ghana and other financial institutions ...
• THE ROLE OF INTRINSIC MOTIVATION IN EMPLOYEE PUBLICITY INTEGRATION 

  ANOKYE DE-GRAFT, EMMANUEL, FRANCISCA, BENEDICTA OSEI, AKOMA BOATENG (2018-05-07)

  Motivation plays a critical role in engendering employees to participate or otherwise in publicity strategies. Motivation is expressed in two ways – intrinsic and extrinsic. This study focused on the intrinsic aspect of ...
• THE ROLE OF EXTRINSIC MOTIVATION IN EMPLOYEE-DRIVEN PUBLICITY STRATEGIES: A CASE OF OPPORTUNITY INTERNATIONAL SAVINGS LIMITED 

  SELORM KRAKAH, YASMIN , ISAAC, OBENGOPOKU, ABIGAIL (2018-05-07)

  There is increasing demand by organizations to engage employees in publicity strategies in addition to existing marketing strategies. This has necessitated the need to explore the role of motivation in this process. The ...
• THE ROLE OF BROADCAST MEDIA IN A DEMOCRATIC DISPENSATION: A CASE STUDY OF THE GHANAIAN NEWS MEDIA IN THE 2016 GENERAL ELECTIONS. 

  SARFO, AKWASI , BENJAMIN, JACKLYNE , DANIEL APOMASU, ADJEI, NKRUMAH (2018-05-07)

  This research highlights the outcome of investigation into the role of the broadcast media in a democratic dispensation using the 2016 General Election in Ghana as case study. The purpose of the study was to find out how ...
• THE EFFECT OF SOCIAL MEDIA USAGE ON READING AND WRITING HABITS OF STUDENTS 

  KWADWO ACHEAMPONG, PAUL , ESANYEN, JEFFERY EBIDO, ANSAH (2018-05-07)

  This is a study on the effect of social media usage on SHS students reading and writing habits. The analysis of the study is based on responses from students in Kumasi Secondary Technical School. In all (KSTS), responses ...
• INTERNAL COMMUNICATION AUDIT OF CHRISTIAN SERVICE UNIVERSITY COLLEGE 

  KWAWU, CELIA EFE SEYRAM, MONICA, MOSES, KWADWO NYARKO, OWUSU KOBI ,ADU-GYAMFI (2018-05-07)

  Effective communication is necessary for organizational growth and efficiency. As systems, it is appropriate to carry out periodic internal communication audit with the view of examining current communication challenges, ...
• AN ASSESSMENT OF THE ROLE OF PUBLIC RELATIONS DEPARTMENTS IN LOCAL GOVERNMENT IN GHANA: A CASE OF KUMASI METROPOLITAN ASSEMBLY 

  OPOKU BOAHEN, ELIJAH, OSEI ,GABRIEL JULIUS, CHRISTIANAWILLIAMS,ACKAAH ,GHANNEY (2018-05-07)

  The Local Government Administration in Ghana is growing in terms of scope and functions and communication plays a key role in this process in creating understanding and mutually beneficial relationships with all stakeholders. ...
• AN ASSESSMENT OF GHANAIAN PUBLIC RELATION PRACTITIONERS INVOLVEMENT IN CORPORATE SOCIAL RESPONSIBILITY INITIATIVES. 

  AKUA POKUAA APPIAH, LOUISA, SALLY FREMAH, RAYMOND DANKWAH, WARREN DRAVIE (2018-05-07)

  The main objective of the study was to assess the involvement of public relations practitioners in corporate social responsibility. The purpose of the study was to assess the involvement of Ghanaian Public Relations ...
• THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMER SATISFACTION: THE CASE OF NATIONAL HEALTH INSURANCE PROGRAMME IN MANKRANSO 

  AMPONSAH, FRANCIS KOFI,JOYCE,ISAAC AZUMAHAMPONSAH,NELSON (2016-05-24)

  This study sought to provide evidence - supported information on public relations role in enhancing customer satisfaction of the Ghanaian National Health Insurance Scheme (NHIS) implemented in the Mankranso district of the ...
• THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE REPUTATION: A STUDY OF KINROSS CHIRANO GOLD MINES LIMITED 

  ADDO, NANA YAW AMOAH,FRANCIS OPOKU,SONIA RUDYMANU,OSEI (2016-05-24)

  There is a growing phenomenon about the positive impact of corporate reputation on the performance of an organization. The purpose of this study was to provide insightful information on the role of public relations in ...
• THE ROLE OF COMMUNITY RELATIONS IN BUILDING CORPORATE IMAGE OF AN ORGANISATION (A CASE STUDY OF KOMFO ANOKYE TEACHING HOSPITAL) PRISCILLA BUATSI 

  BUATSI, PRISCILLA,CECIL EKOW,EVELYN FOLASHADE LONGDON-SAGOE, AJAO (2016-05-24)

  The concept of Community relations has seen a new heightened interest with many organizations in Ghana joining the Community relations bandwagon. It is as a result of this reason that the researchers set out to explore the ...
• THE INFLUENCE OF FRONT-PAGE PHOTOGRAPHS ON THE READERSHIP AND PATRONAGE OF NEWSPAPERS: A SURVEY OF ASHANTI REGIONAL MINISTRIES AND DEPARTMENT 

  SARPONG, PETER YAW,ABIGAIL, TOPHICSARPONG,ABDUL (2016-05-24)

  The study was sought to find out the influence of front-page photographs on the readership and patronage of newspapers. The study employed quantitative research methods using questionnaires for gathering data. It surveyed ...
• IMPACT OF CORPORATE SOCIAL RESPONSIBILTY ON THE BRAND IMAGE OF MTN (SCANCOM GHANA LIMITED): PERSPECTIVES OF SOME SELECTED CUSTOMERS OF MTN 

  SARPONG, FELIX KOFI,ERIC NTI,BRIGHT,JOHNBOATENG,SIKILU,ESSEL (2016-05-23)

  The concept of Corporate Social Responsibility (CSR) is increasingly receiving so much attention worldwide in recent years due to globalization of businesses. The concept was introduced to the business community in Ghana ...
• ASSESSMENT OF THE EFFECTIVENESS OF CORPORATE EVENTS, AS PUBLIC RELATIONS TOOL FOR MARKETING: A CASE STUDY OF GHANA REVENUE AUTHORITY, MAAKRO BRANCH, KUMASI 

  DANKWA, AMA,MAVIS MAARFOWAAH,THOMAS OSEI,TAKYI-BONSU (2016-05-23)

  The increasing competition among organizations in Ghana has forced many organizations to become innovative as well effective in their activities. Event is a Public Relations tool that has gained increasing importance in ...
• ASSESSING THE INFLUENCE OF NEWSPAPER REVIEW BY RADIO STATIONS ON THE PATRONAGE AND READERSHIP OF NEWSPAPERS 

  MPIANIANG ASARE, AIKINS,KATE,AFRAKOMAH LAURICE OFORI – ATTA,BOATENG (2016-05-23)

  This is a study on newspaper review on radio and how it affects the readership and patronage of newspapers. The analyses of the study is based on responses from newspaper vendors, radio hosts of newspaper reviews, editors ...

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