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Behavioural Finance and Investment Decisions: Does Behavioral Bias Matter?

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dc.contributor.author Etse, Nkukpornu
dc.contributor.author Gyimah, Prince
dc.contributor.author Sakyiwaa, Linda
dc.date.accessioned 2024-10-25T11:01:42Z
dc.date.available 2024-10-25T11:01:42Z
dc.date.issued 2020-10-21
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dc.identifier.issn 1913-9004
dc.identifier.uri http://localhost:8080/xmlui/handle/123456789/30609
dc.description STAFF/FACULTY PUBLICATION en_US
dc.description.abstract Abstract This paper examines the nexus between behavioural bias and investment decisions in a developing country context. Specifically, this study tests the effect of four behavioural biases (overconfidence, regret, belief, and ―snakebite‖) on investment decisions. Descriptive statistics and inferential statistics including multiple regression are used to examine the behavioural biases-investment decisions nexus. The study reveals that the four bias have a significant positive and robust relationship with investment decision making. The result also shows that the "snakebite" effect contributes more to the decision making, followed by belief bias then regret bias. Overconfidence bias, however, contributes the least effect on investment decisions. Our contribution confirms the prospect theory and that behavioural bias influences investment decisions in the developing country perspective. Keywords: behavioral Finance, behavioural bias, investment decisions, finance, developing countries en_US
dc.description.sponsorship CHRISTIIAN SERVICE UNIVERSITY en_US
dc.language.iso en en_US
dc.publisher CHRISTIAN SERVICE UNIVERSITY en_US
dc.relation.ispartofseries Vol. 13;No. 11
dc.subject behavioral Finance, behavioural bias, investment decisions, finance, developing countries en_US
dc.title Behavioural Finance and Investment Decisions: Does Behavioral Bias Matter? en_US
dc.title.alternative International Business Research en_US
dc.type Article en_US


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