CHOICE OF BANK SELECTION AMONG STUDENTS, A CASE STUDY OF CHRISTIAN SERVICE UNIVERSITY COLLEGE

Abstract

ABSTRACT The study seek to examine the choice of bank selection among students at Christian Service University College, Kumasi. The survey research design was used for the study. The sample size was 500 respondents made up of students of Christian Service University College. Questionnaires were used as the main tools for collecting data and data was analyzed using SPSS. The findings of the study show that good customer service, security, facilities of ATM services, opening hours and customer friendliness whereas maturity and experience, extended operational hours, proximity to home/work, usage of the bank by relative and bank open day at school were the least important factors. Furthermore, the findings of this research indicate that whiles there are not much significant differences among male and female students in terms of important factors influencing selection decisions; however, the relative importance of these factors are not uniform among male and female students.