EFFECT OF ORGANIZATIONAL BEHAVIOR ON ORGANIZATIONAL PERFORMANCE IN THE SERVICE INDUSTRY A CASE STUDY OF BOSOME FREHO RURAL BANK

Abstract

ABSTRACT Organizational behaviour is the study of both group and individual performance and activity within an organization. This area of study examines human behaviour in a work environment and determines its impact on job structure, performance, communication, motivation, leadership, etc. It is the systematic study and application of knowledge about how individuals and groups act within the organizations where they work. OB draws from other disciplines to create a unique field. This study examines the effect of organizational behaviour on organizational behaviour in the service industry. The objective of this study were to identify the types of organizational behaviour practices in the Bosome Freho Rural, to examines challenges the organizational that confront with as the result the organizational behaviour been practices and to analysis the impact of organizational behaviour on organizational performance The sampling techniques used in this research was sample random sampling technique. The population of the study were the staff and customers of Bosome Freho Rural and the sample size were twenty (20) staff and four thousand (4000) customers. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software were been used. The study found out that the types of organizational behaviour practices in the Bosome Freho Rural was Custodial model. The studied was ranked first with 312(82%). Group Thinking was the type of organizational behaviour practices used in the organization studied was ranked second with 304(80%). Collegial Model of Organizational Behaviour was the types of organizational behaviour practices used in the organization studied was ranked third with 298(78%). The study recommend that the bank should make policies and make decisions through a process of discussion leading to consensus. Power is shared among some or all members of the organization who are thought to have a shared understanding about the aims of the institution.