THE POWER OF PUBLIC RELATIONS, FACT OR FICTION

Abstract

It is a fact that public relations are very important to growth and development of every business. Therefore the purpose of this study is to demonstrate the power of public relations systems; fact or fiction: the effect of public relations on herbal products within the Kumasi metropolis. This work was done through convenient sampling, observations, interviews and drawing of questionnaires which basically helped in generating of the data as well as analyzing of data using the Statistical Package for Social Science (SPSS) which generated the statistical tables, bar charts and pie charts used to represent the data collected in its interpretation. This was to help the researchers to obtain first hand with the accurate findings and recommendations. Some of the findings were the greater number of management in the herbal industry believing that, public relations have effect on herbal products in Kumasi metropolis. Also, some customers attested to the fact that public relations were the promotional tool which aids them in getting to know about herbal products. We recommended that herbal companies should employ market monitoring team in their companies to monitor public comments about the company and its products. Also, herbal companies should employ marketers in order to respond quickly to erroneous information and negative options about products and the companies themselves. It is the researchers hope that these recommendations will be taken seriously that they would realized the effect of public relations to the growth and development of their business.