Abstract:
This study sought to provide evidence - supported information on public relations role in
enhancing customer satisfaction of the Ghanaian National Health Insurance Scheme (NHIS)
implemented in the Mankranso district of the Ashanti Region.
The researchers used qualitative method to gather information from National Health Insurance
Scheme (NHIS) subscribers, National Health Insurance Scheme (NHIS) Officers and National
Health Insurance Scheme (NHIS) Service providers all in the Mankranso district and a Public
relations expert. These selected group of people were the participants for the study.
The researchers used Focus Group Discussions and one-one-one interviews to gather the
required information from these participants. The study established that the subscribers in the
Mankranso district are not satisfied with the public relations services rendered by Mankranso
National Health Insurance Scheme public relations office.
The study recommends that the Mankranso National Health Insurance Scheme develops a well
thought out education plan which will be strictly followed to educate their subscribers fully on
their services.
