ASSESSING THE INFLUENCE OF NEWSPAPER REVIEW BY RADIO STATIONS ON THE PATRONAGE AND READERSHIP OF NEWSPAPERS

Abstract

This is a study on newspaper review on radio and how it affects the readership and patronage of newspapers. The analyses of the study is based on responses from newspaper vendors, radio hosts of newspaper reviews, editors and managers of newspapers and a section of the general public. In all, responses were obtained from 77 respondents. The study focused on how frequent radio stations review newspapers by determining which days of the week and time within the day the newspaper reviews are done. The study again looked at the angle of stories they review and the kind of stories within the newspapers that are reviewed. By this we wanted to know whether the newspaper reviews covered every story within the newspapers, whether they [radio presenters] read out only the headlines of the stories or read the details of the stories and we finally looked at the effect newspaper reviews have on the readership and patronage of newspapers by examining which of the two, newspaper and newspaper review on radio do people choose in getting their daily news and information about the happenings in the country. It was made known in the study that people listen to newspaper reviews on radio to get their daily news on the happenings in the country.