Abstract:
This study was carried out to assess the Christ Apostolic University College (CAUC),
Kumasi website as a public relations tool. The CAUC website was assessed with the
objective to assess the information and interactivity satisfaction provided by the CAUC
website to students. The assessment was to provide evidence based information on the
CAUC website as a public relations tool to address the needs of students.
In carrying out the assessment on the CAUC website, 80 questionnaires were administered
personally by the researchers to gather data from students of the University for analysis. The
CAUC has a total student enrolment of 626. Further, 80 respondents which represent 17.9%
of the accessible population of 446 were selected for the study. Quantitative research
approach was used in the data collection and analysis. The study revealed that students of
CAUC are satisfied with the information needs provided by the University’s website
underscoring the effectiveness of the CAUC website as a public relations tool.
Notwithstanding, the researchers identified that the CAUC website is not interactive enough
as about 40% of the students indicated that the website promote interactivity. This can be
attributed to the fact that there are not enough interactive features on the CAUC website that
ensure interactivity between students and authorities. This has created an information gap
between lecturers and students of CAUC.
Moreover, the research showed that students of CAUC want other features such as interactive
devices to be added to the University’s website page. The study recommends based on the
iv
research findings that more interactive features should be added to the website in addition to
providing pages for student research project, job opportunities or vacancies, research
activities of lecturers, examination results and lecture time table.
Again, further research is recommended in this area
