PERSONAL SELLING SYSTEM OF STREET BREAD SELLERS IN KUMASI

DAPAAH, BERNICE; BOATENG, RICHARD KOFI; OPOKU, NINA BERNADETTE

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dc.contributor.author	DAPAAH, BERNICE
dc.contributor.author	BOATENG, RICHARD KOFI
dc.contributor.author	OPOKU, NINA BERNADETTE
dc.date.accessioned	2013-09-11T10:33:56Z
dc.date.accessioned	2022-01-18T17:44:08Z
dc.date.available	2013-09-11T10:33:56Z
dc.date.available	2022-01-18T17:44:08Z
dc.date.issued	2013-05
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/262
dc.description	Small and Medium-Scale Enterprises (SMEs) are considered a key component of the economy in many different countries around the world (Taylor, 2005). SMEs forms a greater percentage of the businesses in Ghana and employs more than 50 percent of the workforce. However, their contribution to the economy is much to be desired of. In addition, the average age of SMEs is very less, which means that, their ability to survive and grow is limited. SMEs can only grow and develop when they adopt proper marketing strategies to sell their products or services to their customers (Turkson, 2006).	en_US
dc.description.abstract	The purpose of this study was to analyze the personal selling system of street bread Sellers in Kumasi. This was done by finding out distribution system of the producers of bread. The study also sort to examine the selling techniques used by the street bread sellers and their financial margins earn from selling the bread. The research data were acquired by administering questionnaires to street bread sellers and unstructured interviews with bread producers.	en_US
dc.subject	PERSONAL	en_US
dc.subject	SELLING	en_US
dc.subject	STREET	en_US
dc.title	PERSONAL SELLING SYSTEM OF STREET BREAD SELLERS IN KUMASI	en_US
dc.type	Thesis	en_US