Abstract:
The purpose of this study was to analyze the personal selling system of street bread Sellers in Kumasi. This was done by finding out distribution system of the producers of bread. The study also sort to examine the selling techniques used by the street bread sellers and their financial margins earn from selling the bread. The research data were acquired by administering questionnaires to street bread sellers and unstructured interviews with bread producers.
Description:
Small and Medium-Scale Enterprises (SMEs) are considered a key component of the economy in many different countries around the world (Taylor, 2005). SMEs forms a greater percentage of the businesses in Ghana and employs more than 50 percent of the workforce. However, their contribution to the economy is much to be desired of. In addition, the average age of SMEs is very less, which means that, their ability to survive and grow is limited. SMEs can only grow and develop when they adopt proper marketing strategies to sell their products or services to their customers (Turkson, 2006).
