THE ROLE OF CUSTOM ER CARE IN THE HOSPITALITY INDUSTRY

BOADU, ALEX NANA YAW; SIAW SARPONG, RICHARD; AYIMOLGY, CHARITY; ANTWI, JENNIFER

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dc.contributor.author	BOADU, ALEX NANA YAW
dc.contributor.author	SIAW SARPONG, RICHARD
dc.contributor.author	AYIMOLGY, CHARITY
dc.contributor.author	ANTWI, JENNIFER
dc.date.accessioned	2013-08-02T10:20:04Z
dc.date.accessioned	2022-01-18T17:43:34Z
dc.date.available	2013-08-02T10:20:04Z
dc.date.available	2022-01-18T17:43:34Z
dc.date.issued	2013-06
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/249
dc.description	Hospitality means the reception and entertainment of guests and visitors with liberality and goodwill. (oxford English Dictionary) in view of this, restaurants and travel industries which offer the services as defined by the Oxford Dictionary could be classified under the service industry.	en_US
dc.description.abstract	This research studied the role of customer care in the Hospitality industry, a case study on Miklin Hotel Kumasi. The study was to identify the marketing strategies put forward by Miklin Hotel to use customer care to achieve competitive advantage in the hotel industry and how they satisfy their target market. Moreover, the study was to ascertain the effectiveness and efficiency of the numerous marketing activities it embarks upon, such as relationship marketing as well as customer interface which are of much importance to the hotel. Personal interviews, surveys and questionnaires of the hotels customers and an in-depth interviewing of the staff and management were conducted to find out the role that customer care plays in the hotel industry.	en_US
dc.subject	CUSTOM ER CARE	en_US
dc.subject	HOSPITALITY INDUSTRY	en_US
dc.subject	MIKLIN HOTEL	en_US
dc.title	THE ROLE OF CUSTOM ER CARE IN THE HOSPITALITY INDUSTRY	en_US
dc.title.alternative	A CASE STUDY OF MIKLIN HOTEL IN KUMASI	en_US
dc.type	Thesis	en_US