Browsing FACULTY OF HUMANITIES- ST by Issue Date

Now showing items 1-20 of 104

The Impact Of Television Opera On Adolescents : A Survey Of The Viewing Attitudes Of Students Of Kumasi Secondrary Technical School (KSTS)T

Brobbey, Sophia; Adu, Isaac (Christian Service University College, 2011-06)
A Survey Of Staff Views On The Impact Of Komfo Anokye Teaching Hospital (KATH) Internal Communication Practices

Frimpong, Kwame; Twum Ampofo, Cassandra (Christian Service University College, 2011-06)
Ethnical Issues In Advertising : A Case Study Of Selected Ghanaian Television Advertisement

Amankwah Sarfo, Emmanuel; Boahen, betty (Christian Service University College, 2012-06)
AN ASSESSMENT OF THE ROLE OF TELEVISION ADVERTISEMENTS ON ADOLESCENTS IN THE PURCHASE OF CONSUMER PACKAGED GOODS ENDORSED BY CELEBRITIES

JOHNSON PAMELA, CHRISTABEL; YEBOAH OBIRI, DAVIS; ODURO ASANTEWAA, JEAN (2012-11-20)

Nowadays, celebrity endorsement is used more than ever before in companies’ sales strategies and marketing campaigns. Generally the types of celebrities who are used to endorse products are music artists, movie stars, and ...
BROWN ENVELOPE JOURNALISM IN GHANA

QUANSAH, JAMES; AKO-GYIMA, EMMANUEL; BOATENG, ACHIAA DORCAS (2012-11-20)

This study examines the influence and effects of Brown Envelope syndrome on journalism practice in Kumasi. Data was collected by triangulation method, that is, quantitative and qualitative research methods which helped ...
AN ASSESSMENT OF THE CONTRIBUTION OF PUBLIC RELATIONS IN ACHIEVING ORGANIZATIONAL GOALS

BOAKYE, FREDERICK; NSOR, CELESTINA; TABI AWUAH, SAMUEL (2012-11-20)

Although some works have been done about the practice of public relations in organisations in Ghana, not much has been written about the nature of public relations practice in tertiary institutions in Ghana. This research ...
CORPORATE SOCIAL RESPONSIBILITY, A PUBLIC RELATIONS GIMMICK?

AGYAPOMAA ENIMIL, HELENA; AGYEMANG POKUAA, MERCY; OWUSUAA AMANKWAA, AKOSUA (2012-11-20)

Corporate social responsibility is a concept that emerged in the United States of America in the early 1960s; the concept is now widely known and accepted worldwide due to globalization of businesses. In Ghana, the concept ...
CHALLENGES IN MAINTAINING HOLY PLACES IN CONTEMPORARY GHANAIAN CHRISTIAN SPIRITUALITY: A CASE STUDY OF THE ATWEA PRAYER MOUNTAINS IN ABASUA

OKYERE, DICKSON ANANE (Christian Service University College, 2016-05)

Abstract The idea of Christian spirituality and relevance for the life of every Christian cannot be overemphasized. Since the early days of Christianity, individuals have embarked on many pilgrimages for the purposes ...
AN ASSESSMENT OF THE CHRIST APOSTOLIC UNIVERSITY COLLEGE (CAUC) WEBSITE AS A PUBLIC RELATIONS TOOL

ASENSO, KWABENA,SETH APPEA-APREKU,PORTIA,CHRISTABELLA DICKSON OFFEIOWIREDU,OFOSUHEMAA,TABBI (2016-05-23)

This study was carried out to assess the Christ Apostolic University College (CAUC), Kumasi website as a public relations tool. The CAUC website was assessed with the objective to assess the information and interactivity ...
AN ASSESSMENT OF CRISIS READINESS OF SELECTED RURAL BANKS IN ASHANTI REGION

SEKYERE, DILYS AMOANIMAA,ISAAC,NICHOLAS,NANABOAKYE,OSEI-WUSU,AYIM-GYASI (2016-05-23)

The study assesses the crisis readiness of selected rural banks in Ashanti Region. The study aimed at finding out the possible crisis the rural banks could face in their operations, whether or not rural banks have crisis ...
A CONTENT ANALYSIS OF THE FRAMING OF BOKO HARAM INSURGENCY IN THE BROADCAST MEDIA

AKU KWAMEE, EMMANUELLA,ELIZABETH,FLORENCE,LINDAOPOKU,ACKOTIA,SARFO (2016-05-23)

This study examines how the Boko Haram Insurgency in Nigeria was covered by the broadcast media in Kumasi, Ghana. It identifies patterns of frames that were adopted, angle of news and the scope of coverage. The study was ...
AN ASSESSMENT OF COMMUNITY RELATIONS PROGRAMME IN ENHANCING CORPORATE IMAGE: A STUDY OF SELECTED HOSPITALS IN THE KUMASI METROPOLIS

OWUSU-KUMI, RHODA, CLEMENT, SARAHCHIRAWOLI KEGERI,DWOMOH (2016-05-23)

The purpose of this study was to provide evidence-based information on community relations activities and their contributions to corporate image of South Suntreso, Maternal and Child Health and Asafo-Agyei Hospitals. The ...
AN ASSESSMENT OF THE EFFECTS OF INTERNAL COMMUNICATION PRACTICES ON EMPLOYEE PRODUCTIVITY; A SURVEY OF THE VIEWS OF EMPLOYEES OF AKUAFO ADAMFO MARKETING COMPANY LTD

NODJO, CHRISTIANA,FELICIA,MAVISNODJO,AFRIYIE (2016-05-23)

This study sought to assess the effects of internal communication practices on employee productivity at Akuafo Adamfo Marketing Company Ltd (AAMC). The objectives of the study were to assess the nature of internal communication ...
EFFECTIVE INTEGRATION OF EMPLOYEES IN PUBLICITY ACTIVITIES: A STUDY OF PRIVATE UNIVERSITY COLLEGES IN ASHANTI REGION.

KUMAWU, THEODORE JOY KWABLA ,PAUL,WILLIAMNIMAKO,BOAKYE (2016-05-23)

The purpose of the study was to assess how employees could be effectively integrated in publicity activities of Private University Colleges (PUCs) in the Ashanti Region. The following objectives were set: to establish the ...
HOSTILITIES AGAINST KUMASI RADIO JOURNALISTS AND THEIR IMPACT ON NEWS GATHERING

SACKEY, RAINBOW ,AMANDA,MARTINA ,ANGELETTEGYEKYE,ATIEMOH,ADARQUAH-YIADOM (2016-05-23)

Media hostilities is any unpleasant situation where media personalities are intimidated, assaulted, abused, manhandled whiles conducting their journalistic activities to serve the general public. The purpose of the study ...
ASSESSMENT OF THE EFFECTIVENESS OF CORPORATE EVENTS, AS PUBLIC RELATIONS TOOL FOR MARKETING: A CASE STUDY OF GHANA REVENUE AUTHORITY, MAAKRO BRANCH, KUMASI

DANKWA, AMA,MAVIS MAARFOWAAH,THOMAS OSEI,TAKYI-BONSU (2016-05-23)

The increasing competition among organizations in Ghana has forced many organizations to become innovative as well effective in their activities. Event is a Public Relations tool that has gained increasing importance in ...
IMPACT OF CORPORATE SOCIAL RESPONSIBILTY ON THE BRAND IMAGE OF MTN (SCANCOM GHANA LIMITED): PERSPECTIVES OF SOME SELECTED CUSTOMERS OF MTN

SARPONG, FELIX KOFI,ERIC NTI,BRIGHT,JOHNBOATENG,SIKILU,ESSEL (2016-05-23)

The concept of Corporate Social Responsibility (CSR) is increasingly receiving so much attention worldwide in recent years due to globalization of businesses. The concept was introduced to the business community in Ghana ...
ASSESSING THE IMPACT OF TELENOVELA ON TELEVISION VIEWERSHIP: A STUDY OF UNITED TELEVISION (UTV)

ANTWI, REBECCA, AGYEIWAAH JOSEPHINE,CYNTHIA,DARKO PEPPERIALAMOABENG,ANNING,ANTWI (2016-05-23)

Television provides variety of cherished programmes and valuable content which serve the purpose of education, information, relaxation and entertainment; and has become an integral and vital medium today. Television stations ...
ASSESSING THE INFLUENCE OF NEWSPAPER REVIEW BY RADIO STATIONS ON THE PATRONAGE AND READERSHIP OF NEWSPAPERS

MPIANIANG ASARE, AIKINS,KATE,AFRAKOMAH LAURICE OFORI – ATTA,BOATENG (2016-05-23)

This is a study on newspaper review on radio and how it affects the readership and patronage of newspapers. The analyses of the study is based on responses from newspaper vendors, radio hosts of newspaper reviews, editors ...
THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE REPUTATION: A STUDY OF KINROSS CHIRANO GOLD MINES LIMITED

ADDO, NANA YAW AMOAH,FRANCIS OPOKU,SONIA RUDYMANU,OSEI (2016-05-24)

There is a growing phenomenon about the positive impact of corporate reputation on the performance of an organization. The purpose of this study was to provide insightful information on the role of public relations in ...

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