THE IMPACT OF CORPORATE IMAGE AND SERVICE QUALITY ON  CUSTOMER LOYALTY

BINEY, STEPHEN; FOSUAH MENSAH, GIFTY; BOACHIE – YIADOM, RICHARD

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dc.contributor.author	BINEY, STEPHEN
dc.contributor.author	FOSUAH MENSAH, GIFTY
dc.contributor.author	BOACHIE – YIADOM, RICHARD
dc.date.accessioned	2013-08-01T09:20:04Z
dc.date.accessioned	2022-01-18T17:44:05Z
dc.date.available	2013-08-01T09:20:04Z
dc.date.available	2022-01-18T17:44:05Z
dc.date.issued	2013-06
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/236
dc.description	Today, services go far beyond what is traditionally called the service sector (Gronroos, 1990). Pursuing a service strategy can be way of differentiating the offering and creating a competitive advantage. As service companies, therefore, they should take advantage on variety approaches that makes quality service, as seen by the customer, the number one driving force for the operation of the business (Carlzon, 1987). According to both marketing theory and practical experience, firms should improve their performance by satisfying customers, so as to obtain and sustain advantage in the intensively competitive business environment.	en_US
dc.description.abstract	In order to meet the requirements and standards set by the National Communications Authority (NCA), local telecommunications giants in the industry, especially Ghana Telecom/Vodafone Ghana had prepared its strategies to move forward to compete in the globalized market. Ghana Telecom/Vodafone Ghana has set its target to increase its market share, reduce cost and increase Customer Satisfaction Index (CSI) especially in Ghana Telecom/Vodafone Ghana Service Centre.	en_US
dc.title	THE IMPACT OF CORPORATE IMAGE AND SERVICE QUALITY ON CUSTOMER LOYALTY	en_US
dc.title.alternative	A CASE STUDY OF GHANA TELECOM (KUMASI)	en_US
dc.type	Thesis	en_US