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THE ROLE OF THE PUBLIC RELATIONS UNIT IN MANAGING INTERNAL STAKEHOLDERS’ COMMUNICATION AT EVERPURE GHANA LIMITED, KUMASI

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dc.contributor.author ANTWI COFFIE, ROBERT NANA
dc.contributor.author TINDA BALESTRAUS, ERNEST
dc.contributor.author SARKODIE, RICHARD
dc.date.accessioned 2013-07-31T11:45:12Z
dc.date.accessioned 2022-01-18T17:44:06Z
dc.date.available 2013-07-31T11:45:12Z
dc.date.available 2022-01-18T17:44:06Z
dc.date.issued 2013-06
dc.identifier.uri http://localhost:8080/xmlui/handle/123456789/227
dc.description This chapter looks at the background of the study, the problem statement and the purpose statement. It also looks at the study objectives and the research questions as well as the significance of the study, scope of the study, limitation and delimitation, and, finally, the operational definition of key terms. en_US
dc.description.abstract Communication management is a critical component of every organization and PR practitioners are pivotal to the managerial function of crafting and delivering effective communication strategy in organizations. Internal communication in particular has become so vital to organizations that if it is not well managed, it could hamper the progress of an organization as a whole. There is therefore the need to identify the role of PR practitioners in managing internal stakeholders’ communication. en_US
dc.subject STAKEHOLDERS en_US
dc.subject EVERPURE GHANA en_US
dc.title THE ROLE OF THE PUBLIC RELATIONS UNIT IN MANAGING INTERNAL STAKEHOLDERS’ COMMUNICATION AT EVERPURE GHANA LIMITED, KUMASI en_US
dc.type Thesis en_US


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