SCHOOL OF BUSINESS- ST: Recent submissions

  • AN INVESTIGATION INTO THE FACTORS CONSUMERS CONSIDER IN CHOOSING A BANK 
    ADARQUAH, PRINCE AKWASI; BENNEH, YVONNE; PREMPEH -DUAH, AGYEMAN; ODURO, YVONNE; FOSU, ANN DENISE (2012-11-21)
    The study is to investigate the factors consumers consider in choosing a bank. To plan an appropriate marketing strategy for attracting new consumers and retaining existing ones, banks need to identify the way and manner ...
  • THE ROLE OF MICROFINANCE INSTITUTIONS ON THE ECONOMIC DEVELOPMENT OF GHANA 
    AIDOO, FAUSTINA; ADJEI DANSO, MARGARET; AKOTO, BAFFOUR; ATTAKORA, MILLICENT; CARL, COMFORT (2012-11-21)
    Microfinance refers to the provision of financial services to the poor-low income clients, including, consumers and the self – employed (Ledgerwood, 2000),Christen et al (2004) asserted that microfinance refers to a movement ...
  • AN EXPLORATORY STUDY ON THE CHALLENGES OF VAT FLAT RATE SCHEME 
    NANA KWARTENG, EVANS; ACHEAMFOUR ADDO, MICHAEL; BOATENG, EVELYN; OFORI ACQUAAH, JOHN; JALULLAH, JOCAB (2012-11-21)
    This project work which seeks to find challenges of the tax administration in the Kumasi was used as a case study. The main purpose of the study was to find out the benefits of tax payers, problems of tax administration ...
  • ASSESSMENT OF OFFICE BUREAUCRACY AND ITS EFFECT ON ORGANIZATIONAL PERFORMANCE IN GHANA 
    AYINSONGYA ANABA, ROBERT; KONADU-AFOAKWA, LAUREEN; ODAME ASARE, BERTHA; OWUSU ACHIAW, ERNEST; OWUSU-AFRIYIE, NANCY; KWAKU HEYMANN, PRECIOUS (2012-11-21)
    The study is “the assessment of office bureaucracy and its effects on the performance of organizations in Ghana” using the Kumasi Metropolitan Assembly as a case study. The objectives of this study includes: to find out ...
  • A STUDY OF INTEGRATED MARKETING COMMUNICATIONS ASSOCIATED WITH BUSINESS PLANNING FOR THE ORGANIZATION 
    OPOKU-YEBOAH, JUSTICE; DEKYI, NATHANIEL; WILLIAM BENEDICT ANAMAN, EBENEZER; AWUNGAR MENSAH, MICHAEL (2012-11-21)
    Defining the research problem was crucial in defining the quality of the answers in the final chapter of the study, and determines the exact research method used. The study used a sample research question as- “in what ways ...
  • ASSESSMENT OF CUSTOMER SATISFACTION IN THE BANKING INDUSTRY 
    KYEI, KOFI FRANK; DARKO MINTAA, PATIENCE; APRAKU, ERNESTINA; ASARE BOATEMAH, ERICA; TUAH FORDJOUR, SAMUEL (2012-11-20)
    As the competitive environment become more turbulent in the banking industry, there is the need to assure and ensure customer satisfaction, in order to enjoy high market share and competitive advantage. The study therefore ...
  • WORK ENVIRONMENT AND ITS IMPACT ON EMPLOYEE’S PERFORMANCE 
    KORKOR TETTEH, EMMANUELLA; ASIEDU, CHRISTIANA; ADU ODEI, GRACE; BRIGHT-AFFUL, COMFORT; AKWABOAH, LETICIA (2012-11-20)
    Businesses must step outside their traditional roles and comfort zones to look at new ways of working. They have to create a work environment where people enjoy what they do, feel like they have a purpose, have pride in ...
  • ASSESSING CUSTOMER CARE PRACTICE IN SUNYANI BRANCH OF ECOBANK GHANA LIMITED 
    ASARE ATUAH, THEOPHILUS; NUAMAH, ALEX; ODURO, DANIEL; OSEI, TANDOH (2012-11-20)
    The main objective of the research is to contribute to body of knowledge in area of Customer Care in the financial institution. The use of quantitative and descriptive technique was used by the researcher. A survey and ...
  • STAFF RETENTION: A CHALLENGE IN THE HOSPITALITY INDUSTRY 
    OSEI BOADI, BENJAMIN; POKU, KWAME FRANCIS; BOAFO, ROSEMOND; SAM EDITH, JOYCE; BOADUWAA DICKSON, PATRICIA (2012-11-20)
    This study examined staff retention as a challenge in the hospitality industry with particular reference to Miklin Hotel, Kumasi. The study further examined the causes of turnover in the organization, the socio-economic ...
  • INCOME TAX EVATION AND ITS EFFECTS ON THE ECONOMY 
    ADANSE BONAH, PATIENCE; AKORTIA DANIEL, KWABENA; BESSAH, FESTUS KOFI; MAALE, TIMOTHY MAASOLE; TSINUGLO, KOFI DOE (2012-11-20)
    The modern view of taxation stems from the common premises that no one can be an island for him or herself. In 1996, Moses, Williams and Salter defined tax as a compulsory levy collected by the government to fund public ...
  • WORK-LIFE BALANCE AMONG WORKING STUDENTS IN THE BANKING AND NON-BANKING SECTORS OF GHANA 
    SEFAH, AGNES; YENG K., HILARY; AYISAZUA AWIMBILLA, BENJAMIN; YEBOAH MENSAH, AKWASI; NYAMEKYE AKOSUA, FILDAUS (2012-11-20)
    The purpose of this study was to clarify the notion that working students do not balance their work with their lives. This was done by finding out the degree of stressfulness among working students in the bank and students ...
  • THE EFFECT OF WORKING CAPITAL MANAGEMENT 
    OSEI TUFFOUR, DAVID; BOAKYE APPIAGYEI, ANTHONY; ACHIAA GYASI, JULIET; ANOKYE, ELIZABETH; ASANTE, ROSEMARY (2012-11-20)
    The main thrust of this study is to unveil the working capital management practices of Small and Medium Enterprises (SMEs) in the Ashanti Region of Ghana. The study used descriptive statistics for the presentation and ...
  • THE EFFECTS OF MOTIVATION ON PERFORMANCE IN PUBLIC SECTOR ORGANIZATIONS 
    ASIAMAH, GEORGE; OWUSU SEKYERE, VIDA; PRAH ASAMOAH, GIFTY; LABRISCA ROBINSON DJAN, MANUELA; OCRAN, REGINA (2012-11-20)
    This project work sought to address issues concerning motivation and performance of the Non-teaching Staff of Ghana Education Service, Kumasi Metropolis. For some time now, authorities have been desperately attempting to ...
  • EFFECTS OF MOTIVATION ON EMPLOYEES PERFORMANCE AT FIRST ALLIED SAVINGS AND LOANS LIMITED, ADUM BRANCH -KUMASI 
    AYAM, JOHN; KUSI-APPIAH, GYAMFUAA; NYAMEKYE TIWAA, ADWOA; KYEI-ADDAE, ANITA; AMOAH, AGNES (2012-11-20)
    The study looks at the effects of motivation on employee performance at First Allied Savings and Loans Limited as the case study. The study adopted the descriptive method and questionnaires was the main instrument for ...
  • THE EFFECT OF LEADERSHIP STYLES ON STAFF RETENTION 
    BOATENG, GEORGINA; ADU-KWARTENG, LINDA; AWURUCHE, EUNICE; AGYENIM BOATENG, KENNEDY; ODURO SARPONG, KAKRA (2012-11-20)
    In many organisations the world over, there is a lot of attention on the importance of leadership behavior and style to the operations of organizations and at the same time, organizations are struggling to attract and ...
  • THE POWER OF PUBLIC RELATIONS, FACT OR FICTION 
    OWUSU-ANSAH, PAUL; DONKOR, SAMUEL; CUDJOE ERNEST, ABRAHAM; BOAKYE, KWASI; KADRI, JAMIL (2012-11-20)
    It is a fact that public relations are very important to growth and development of every business. Therefore the purpose of this study is to demonstrate the power of public relations systems; fact or fiction: the effect ...
  • THE INFLUENCE OF LOBBYING AS A MARKETING COMMUNICATION TOOL USED WITHIN BUSINESS AND SOCIAL ORGANISATIONS 
    TANDOH, EMMANUEL; ADJEI-MENSAH, EVANS; APPIAH-KUBI, BENJAMIN; POKU-AGYEMANG, KOFI; ANTWI, BENEDICTA (2012-11-20)
    Contemporary business environment is saddled with different forms of communication tools and strategies. This has led to information overload. Besides, the characteristics of businesses and social organizations make it ...
  • ASSESSING REVENUE MOBILIZATION AND EXPENDITURE IN DISTRICT HOSPITALS IN GHANA 
    ARTHUR, NAOMI; BORSAH, REBECCA; KOCHIR SIGIIB, JOHN; KANKAM, ATTA JUNIOR; YAKUBU ABDUL, RAZAK (2012-11-20)
    The study was on assessing revenue mobilization and expenditure in District Hospitals and the case study was on the Suntreso Government Hospital in Kumasi. Health institutions are financed through either private expenditure ...
  • AN ASSESSMENT OF BRAND BUILDING AWARENESS THROUGH RADIO AND TELEVISION 
    BOAKYE BOATENG, DEBORAH; BONSU SERWAAH, HANNAH; QUAINOO KWASI, JUSTICE; ADZEI, BRIGHT; YINUGH, JULIANA; ODOOM-PRAH, DUNCAN (2012-11-20)
    The study was conducted to find out how Ernest Chemist Limited, a Pharmaceutical Company is providing quality products at affordable prices to the delight of consumers and also building brand awareness in terms of Radio ...
  • THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SERVICE QUALITY OF BANKS 
    BRUCE OWUSU, NINA; YEBOAH, BERNARD; OWUSU BANAHENE, YAW; KUFFOUR SARFO, CHARLES; KWARTENG, RICHARD (2012-11-20)
    Improving customer relationship is an essential ingredient for the success of every business .The research study aimed at explaining the satisfaction rate of customers’ within a financial institution. This was realized ...

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