Abstract:
Companies around the world use the services of sales force to get keep up with the nature of competition nowadays. Micro finance companies in Ghana are not exception as they employ the service of sales force to create competitive advantage over competitors.
Sales force are considered to be very vital to every organization. Sales force are the division of an organization that have the responsibility of selling.
Description:
Business has changed dramatically over the last 20years. Now firms compete in global markets, using sophisticated communication, transportation and management information system. These charges in the business environment have expanded the increased their importance to the success of their firms.
