AN INVESTIGATION INTO CONSUMER PURCHASING BEHAVIOR TOWARDS IMPORTED CHICKEN AND LOCALLY PRODUCED CHICKEN PRODUCT IN THE KUMASI METROPOLIS

BUDU, FRED; KODIE, FRED YAW; ASARE, THERESAH ASANTEWAA

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dc.contributor.author	BUDU, FRED
dc.contributor.author	KODIE, FRED YAW
dc.contributor.author	ASARE, THERESAH ASANTEWAA
dc.date.accessioned	2013-07-29T12:21:22Z
dc.date.accessioned	2022-01-18T17:43:24Z
dc.date.available	2013-07-29T12:21:22Z
dc.date.available	2022-01-18T17:43:24Z
dc.date.issued	2013-06
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/195
dc.description	The past decades have shown significant changes in food consumption patterns around the world. These have been caused by many factors. One of the most striking trends is the change in the consumption of chicken and chicken products. There is a tendency for increase the perception in consumption of chicken either the locally produce type or the imported type.	en_US
dc.description.abstract	The past decades have shown significant changes in the food consumption patterns around the world. Although chicken production is important in providing meat and income, their monetary contribution to the economy of Ghana is viewed as low (Pederson, 2002). Now, the question is could local chicken producers survive in the mix of inflow of these frozen chicken in the country. This has triggered the researchers to investigate into consumers purchasing behaviour towards locally produced chicken and imported chicken product in the Kumasi Metropolis.	en_US
dc.subject	food consumption	en_US
dc.subject	consumption of chicken	en_US
dc.title	AN INVESTIGATION INTO CONSUMER PURCHASING BEHAVIOR TOWARDS IMPORTED CHICKEN AND LOCALLY PRODUCED CHICKEN PRODUCT IN THE KUMASI METROPOLIS	en_US
dc.type	Thesis	en_US