Abstract:
Customer value is an asset to the organization. In order to maintain the customer, most banks embark upon several customer service practices. This study therefore examines the customer service practices of Barclays Bank, Asafo Branch. A sample size of 100 respondents was chosen for the study. Data sources were both primary data and secondary source of information. Data was obtained through the use of questionnaires. Data presentation and discussion were supported with histograms and tables.
Description:
Undoubtedly, no business can exist without customers. In the philosophical words of Peppers and Rogers (2012), the only value your company will ever create is the value that comes from customers—the ones you have now and the ones you will have in the future. This is absolutely true. Customer value is an asset to the organization. Hence, in order to maintain the customer, the organization needs to ensure that customers get the right products and services, supported by the right promotion and making it available at the right time for them. While quality service and merchandise are essential in today’s competitive market, it is equally important that a customer experiences the "Wow Effect" that only superior customer service can deliver.
