Abstract:
Tourism is the temporary, short-term movement of people to destination outside the place where they normally live and work and their activities during the stay at each destination include movement for all purposes. The industry currently among the leading earners of foreign exchange for Ghana. International tourist receipt were USD 865 billion in 2007.arrivals grew by 5% during the first four months of 2008,a similar growth during the same period in 2007.the main objective of this study is to evaluate the effectiveness of the marketing communication tools used in the promotion of tourist site in the Ashanti Region by the Ghana Tourist Board.
Description:
In reference to the world travel and tourism council (2003), the economic importance of the travel and tourism industry plays a key role in the global economy and has clearly attracted the interest of governments and travel organizations worldwide. Tourism is anticipated to become an even more important earner in the years ahead with marked impact on employment, the balance of payments and economic stability for developing and developed countries (World Travel and Tourism Council, 2003).
