COMMUNICATION AS A TOOL FOR ORGANIZATIONAL CHANGE

REJOICE DZAH, NORA; FRIMPONG, BENJAMIN; AWUNZINA, VERONICA; ABDULAI, BERNICE; ROSS-AIKINS, KAREN

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dc.contributor.author	REJOICE DZAH, NORA
dc.contributor.author	FRIMPONG, BENJAMIN
dc.contributor.author	AWUNZINA, VERONICA
dc.contributor.author	ABDULAI, BERNICE
dc.contributor.author	ROSS-AIKINS, KAREN
dc.date.accessioned	2012-12-04T09:37:03Z
dc.date.accessioned	2022-01-20T11:08:40Z
dc.date.available	2012-12-04T09:37:03Z
dc.date.available	2022-01-20T11:08:40Z
dc.date.issued	2012-12-04
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/144
dc.description	As managers contemplate the future of their organizations in the 21st century, they cannot escape the inevitability of change. Change is certainly among the most frequently used words on the business pages of every newspaper in the world today. Not only have entire country and empires gone through drastic and wrenching changes, but also have companies such as IBM, Oracle, Intel, and recently in Ghana, Vodafone taking over Ghana Telecom. Employees as the working force of the organization are faced with greater concern of change socially, emotionally, psychologically and economically, which in turn affects the developmental goals and competitiveness of the individuals and the organization as a whole. Statistically, seventy (70) percent of Business Re-engineering projects failed said the re-engineering guru Michael Hammer. Senior Executives cannot continue to misinterpret the nature of dynamism but the difficult beast – “change” if driven by communication in managing the root cause – resistance, may lead to a desirable change being achieved.	en_US
dc.description.abstract	Change is inevitable and organizations are undergoing changes continuously of which Ghana Health Services is no exception. Change can only be achieved when effective communication is used as a tool during change. Change relative to communication as students research work is lacking in the study area and needed attention. For this reason it was found appropriate to undergo a study on communication as a tool for change in Aburaso Health Centre. The study aimed to identify communication as a tool for change, to ascertain employer-employee relationship during change, to find out the relevance of communicating change and make appropriate recommendation. The methodology used was qualitative, where questionnaires were administered to get the responses of 30 respondents consisting of 40% males and 60% females. SPSS software was then used to analyze primary data collected for results.	en_US
dc.subject	COMMUNICATION	en_US
dc.subject	ORGANIZATIONAL	en_US
dc.subject	METROPOLIS	en_US
dc.subject	HEALTH CENTRE	en_US
dc.title	COMMUNICATION AS A TOOL FOR ORGANIZATIONAL CHANGE	en_US
dc.title.alternative	A CASE STUDY OF ABURASO HEALTH CENTRE IN THE KUMASI METROPOLIS	en_US
dc.type	Thesis	en_US