THE INFLUENCE OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOUR IN THE MOBILE TELECOM INDUSTRY IN KUMASI

MANU SARFO, MICHAEL; SARFO BOAKYE, NATHAN; KANKAM, KWAME; FAFA ADAGBE, HILDA; CARLIS ANAMAN, GLORIA

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dc.contributor.author	MANU SARFO, MICHAEL
dc.contributor.author	SARFO BOAKYE, NATHAN
dc.contributor.author	KANKAM, KWAME
dc.contributor.author	FAFA ADAGBE, HILDA
dc.contributor.author	CARLIS ANAMAN, GLORIA
dc.date.accessioned	2012-12-03T12:17:05Z
dc.date.accessioned	2022-01-20T11:08:30Z
dc.date.available	2012-12-03T12:17:05Z
dc.date.available	2022-01-20T11:08:30Z
dc.date.issued	2012-12-03
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/125
dc.description	The nature of competition in the mobile telecom industry in Ghana has generated various levels of marketing strategies and applications. The entire network operators are competing for the limited number of mobile phone users. In such an intense industry competitors entice consumers with a number of sales promotion activities. This is because of all the promotional tools – advertising, public relations, personal selling, direct marketing, it is sales promotion that normally presents additional benefit to the consumer.	en_US
dc.description.abstract	This study looks at the influence of sales promotion on consumer buying behaviour in the mobile telecommunication industry in the Subin sub-metro, Kumasi with particular focus on the sales promotion programmes of the mobile telecommunication companies, the relationship between sales promotion and consumer buying behaviour and how sales promotion influence consumer decisions for particular mobile networks in the Subin sub-metro, Kumasi.	en_US
dc.subject	THE INFLUENCE	en_US
dc.subject	PROMOTION	en_US
dc.subject	BEHAVIOUR	en_US
dc.title	THE INFLUENCE OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOUR IN THE MOBILE TELECOM INDUSTRY IN KUMASI	en_US
dc.type	Thesis	en_US