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Countries, the world over, require journalists who are ethically and morally strong to refuse bribes in order to serve the good of their peoples. Vaidya (2008) quotes, “We pay our own way. We accept no gifts from news sources…” “Gifts in journalism are a form of bribe and should be declined”. Terje (2010) agrees with Vaidya when he said “informal incentives and bribes are common in African media practice.
Oshunkeye (2011) says brown envelope is a euphemism for corruption in the media.
Borrowing the words of Reverend Jim Bakker, a former American minister of the
Assemblies of God Church, Oshunkeye said “corruption, like a virulent cancer, blights what it touches. If it perches on a preacher, it makes him teach the exact opposite of what Jesus taught. Indeed, so devastating is the cancer of corruption that when it afflicts a judge, he stands the law on its head and perverts justice. In the same manner, in our noble profession of journalism, when a journalist gets hooked on the brown envelope malaise, professionalism and ethics get crucified” Certainly, news values as objectivity, fairness or accuracy are swept under the carpet. The perception held by many critics is that brown envelope journalism is venomous to best journalistic practices especially in democratic societies as it influences editorial decision making processes. Lengel, (2000) also equates brown envelope to bribery when she said “the payment of news coverage, so called because payments are reportedly delivered in plain, unmarked brown envelopes. Such payments are tantamount to bribes. In totality brown envelope undermines the journalist’s independence as the facts of stories are often distorted to suit the interest of news sources that have money to pay for coverage. Journalists and editors who turn up events such as news conferences, workshops, annual general meetings of banks or seminars are those who are paid to run stories for the news sources”. |
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