http://localhost:8080/xmlui/handle/123456789/61 Business Administration -ST 2026-04-16T12:44:47Z http://localhost:8080/xmlui/handle/123456789/728 MANAGEMENT OF CULTURAL DIVERSITY: IMPLICATION FOR ORGANISATIONAL COMPETITIVENESS. A CASE STUDY OF ASOKORE RURAL BANK LIMITED, OFORIKROM AND KWADASO BRANCHES, KUMASI DANSO, LOVIA; ODURO, FRANCIS; YALLEY, FAUSTINA; SARPONG, ABIGAIL; TETTEH KWEITSU, MARTIN Due to globalization, a great many people claim the world as their workplace resulting in a very culturally diverse workforce. Workforce diversity has become an important issue in today’s organizations. Diversity exists when an organization’s members differ from one another along one or more important dimensions such as race, gender, age, colour, physical ability, ethnicity, etc. (Thomas and Ely, 2001; Kundu and Turan, 1999). Since it’s not possible to have organizations without people, managers are increasingly gaining awareness of the importance of people for organizations’ competitiveness (Orlitzky, 2007). It is against background that the researcher deems it expedient to conduct this study to investigate the implications of cultural diversity for organizational competiveness of Oforikrom and Kwadaso branches of Asokore Rural Bank Limited. This exploratory study used both qualitative and quantitative methods to collect data from 47 respondents which comprised the total number of workers of the selected branches. The study revealed that the grounds for cultural diversity include age, gender, educational qualification, culture (social traditions), race, religion, language, values, ethnic groups and psychology (individual mind-set). It also found that cultural diversity and its management affects not only organizational competitiveness but also the ability of the organization to achieve its goals. Among others, it is cultural diversity management policy that need to be established and also for workers to be consistently trained on cultural diversity management issues. 2019-10-31T00:00:00Z http://localhost:8080/xmlui/handle/123456789/727 WOMEN IN LEADERSHIP: ITS CHALLENGES AND PROSPECTS AWUAH-FRIMPONG, DANIELLA OFORIWAH; MANU, VICTORIA; AFRIFA NUAMAH, PERPETUAL; MARFO, BRIGHT; AFOLI, HELENA 2019-10-31T00:00:00Z http://localhost:8080/xmlui/handle/123456789/726 MARKET ORIENTATION, COMPETITIVE ADVANTAGE AND SUSTAINABILITY OF FAMILY BUSINESS IN GHANA Darko, Kwabena; Quarm, Emmanuel; Assan, Valentine 2019-10-31T00:00:00Z http://localhost:8080/xmlui/handle/123456789/720 EFFECT OF MARKET ORIENTATION ON COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM ENTERPRISE, MEDIATING ROLE OF ENTERPRISE SUPPORT ORGANIZATION AMOAH, LYDIA; SAMED SEIDU, ABDUL; ASHALEY THOMPSON-ARYEE, SOLOMON NII Market orientation and its consequences on performance have been broadly examined with researchers coming into consensus of the positive result. Issues SMEs confront are in a type of limited information of customer needs and wants, ignorance of possibilities of executing market orientation and short-term focus minimize the capacity of SMEs in the operationalization of market orientation strategies. This study therefore seeks to assess the effect of market orientation on SMEs competitive advantage within Kumasi metropolis, the mediating role of enterprise support organization. About 250 SMEs who were members of NBSSI within the Kumasi metropolis were randomly selected for this study. This work employed the use of questionnaire as the main data collection instrument to obtain data for the study. The information obtained from the questionnaire was analyzed using descriptive statistics to describe the data and inferential statistics such as PLS-SEM and regression for their statistical relationships and significance. The findings of the study indicated significant influence of market orientation on competitive advantage of SMEs. Competitors and customer orientation among SMEs are positively influenced by enterprise support organization, there is positive and significant relationship between enterprise support organisation and competitive advantage and enterprise support organization plays a full mediation role between competitor orientation among SMEs and competitive advantage. It is recommended that, SMEs in Ghana must seek the assistance of enterprise support organization as it plays an important role in directing marketing strategies for competitive advantage and Enterprise support organization should focus more on competitor and customer orientation since they have significant influence on competitive advantage of SMEs. 2019-10-29T00:00:00Z