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Browsing by Subject "QUALITY"

Browsing by Subject "QUALITY"

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  • THE EFFECT OF QUALITY SERVICE ON CUSTOMER SATISFACTION, LOYALTY AND RETENTION IN THE GHANAIAN BANKING INDUSTRY 
    ADJOA, SACKEY RUBY; ADEBAYO, STEPHEN; OPPONG, MATILDA AMPONSAH; AMO MENSAH, EMMANUEL; ANNOR, LYDIA (2012-11-22)
    The study was conducted using the SERVQUAL dimensions to measure the satisfaction level of Barclays bank customers and its effects on their loyalty to the bank. The research covered the KNUST, Adum and Suame branches of ...
  • EXAMINING THE QUALITY OF BANKING SERVICES IN COMMERCIAL BANKS 
    ABDUL AZIZ, AKWASI SENYAH; ANOKYE, EMMANUEL; SWIENER, MARTINA; OSEI, MICHAEL; DEI POMAA, EUNICE; MENSAH SMITH, WILLIAM (2013-06)
    Commercial banks in Ghana have been challenged to meet various regulatory and strict market requirements such as from the central bank, pace up with the vigorous competition from foreign banks and micro-finance companies ...
  • FASTRACK CAR WASH LIMITED (FTCWL) 
    TANDOH, EMMANUEL; ASIAMAH, GEORGE; ADE-TWENEBOAH, MICHAEL; AKOTO, BAFFOUR; OWUSU SEKYERE, VIDA (2012-11-27)
    Fastrack Car Wash Limited (FTCWL) is a dynamic start-up and a small business requiring US $100,000 to establish an automatic car wash that will provide exceptional car care services to people in the Kumasi Metropolis. ...
  • THE ROLE OF SERVICE QUALITY IN CUSTOMER RETENTION 
    OFORI SARFOWAA, AFIA; BADU, FREDA; KONADU MENSAH, ALICE; OFORI BOAKYEWAA, HENRIETTA; BRONI, REBECCA; TAKYI BOATENG, KINGSLEY (2013-06)
    Delivering quality service is considered an essential strategy for success and survival in today's competitive environment. Service quality measurement and customer satisfaction are increasingly becoming important for ...