ADARQUAH, PRINCE AKWASI; BENNEH, YVONNE; PREMPEH -DUAH, AGYEMAN; ODURO, YVONNE; FOSU, ANN DENISE
(2012-11-21)
The study is to investigate the factors consumers consider in choosing a bank. To plan an appropriate marketing strategy for attracting new consumers and retaining existing ones, banks need to identify the way and manner ...