BOATEMAA, CHRISTIANA; KUSI AGYEIWAA, AFIA; LATEBEA AGYAPONG, AKUA; YEBOAH QUANSAH, KOFI; GHANO MOSES, EBO
(2012-11-22)
This paper studies the effect of customer satisfaction on shareholder value. In the first section of the paper the link between the two variables is examined theoretically, it is then tested empirically. A survey as a ...