Browsing by Author "Banahene, S. B."

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Effect of CTOP on Behavioural Intentions in the Banking Sector: The Mediation Role of Trust

Banahene, S. B.; Davis, Marian Stephanie; Asamoah, Abigail (Society for Science and Education, United Kingdom, 2018-08-25)

The issue of service quality measurement is extensively researched, but the continuous changing banking regulatory environment necessitates a correspondingly continuous evaluation of service quality factors. ...
The Impact of Customer Satisfaction on Loyalty in the Ghana Banking Sector: The Effect of Trust Mediation

Banahene, S. B.; Mensah, Adu-Adjei; Asamoah, Abigail (Society for Science and Education, United Kingdom, 2018-12-25)

Customer satisfaction, trust and loyalty have been extensively researched, but the continuous changing of customer needs and the changing banking regulatory environment necessitates a correspondingly ...
The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement - Evidence From Ghana

Banahene, S. B.; Kraa, Jerry Jay; Agbenyo, Leonard (Researchjournali.com, 2018-01)

The study assessed the impact of brand personality on student enrolment intentions; the mediating role of brand engagement. The population of the study comprised of students from Christian Service University College in Ghana. ...

Now showing items 1-3 of 3

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