Bamfo, Bylon Abeeku; Kraa, Jerry Jay; Asabere, Perdita; Atarah, Bede Akorige
(Cogent Business & Management, 2019-05-07)
The study assessed the effect of television advertising on children’s
purchasing behaviour in Ghana. The population comprised of children between the
ages of 13 and 18 years who watched television adverts. The study was ...