DSpace Repository

Browsing by Subject "BANKING SECTOR"

Browsing by Subject "BANKING SECTOR"

Sort by: Order: Results:

  • EFFECT OF IMC ON BRAND EQUITY IN THE GHANAIAN BANKING SECTOR 
    AFARI, ERIKA; RUFFINA, AGYEKUM; SACKEY AYEBO, DANIEL (2020-11-27)
    This article studies the effect of Integrated Marketing Communication on the brand equity of banks in Ghana. Over the past decades IMC has gained a lot of popularity and companies think it is the only way they can use to ...
  • ONLINE BANKING: IMPACT ON THE BANKING SECTOR IN GHANA. A CASE STUDY OF ECOBANK GHANA LIMITED 
    ASIHENE, EDITH AMPONSAH; BANNOR, GEORGINA OWUSU; OWUSU ASNSAH, PATRICK; BOATENG-SARPONG, KWAME OFFIN (2019-07-31)
    This study aims at examining the online banking: impact on the banking sector in Ghana. Specifically, it looks at concerns such as the various banking services available through internet banking in Ghana, factors influencing ...