ESHUN, RICHARD; ANYEMEDU, KWABENA ANTWI; BAAKO, VERONICA EKUA; ASAMOAH, FRANK OWUSU; AMISSAH, SAMPSON MAVIS
(2012-11-22)
The empirical research study aimed at presenting a research finding and result on the impact of brand loyalty on performance of the FMCG markets. The primary objective of the study was to explore why loyalty developed in ...