AMA BASSEY, MERCY; ABOAGYE-ASAMOAH, FRANKLIN; NSIAH-ABABIO, PRINCE; NANA AKWASI SARPONG, PETER; OBENG-TUFFOH, ISAAC
(2012-12-04)
This study traces branding strategies and its influence on consumer preference in the mobile telecommunication industry. The general objective of the study is to critically examine the branding strategies and the nature ...