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Issue Date
Title
Author(s)
2019-04-15
Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation
Bamfo, Bylon Abeeku
;
Kraa, Jerry Jay
2019-05-07
Effect of television adverts on children’s purchase behaviour: Evidence from Ghana
Bamfo, Bylon Abeeku
;
Kraa, Jerry Jay
;
Asabere, Perdita
;
Atarah, Bede Akorige
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Asabere, Perdita
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Atarah, Bede Akorige
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Ghana
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Advertising
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Advertising; consumer buying beha...
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children
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consumer buying behaviour
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innovation
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Market orientation; innovation; p...
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Date issued
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2019
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