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Issue DateTitleAuthor(s)
2020-05EXAMINING THE EFFECT OF FLEET MANAGEMENT ON COMPETITIVE ADVANTAGE IN THE TRANSPORT INDUSTRYAflabo, Jerry Edem; Kraa, Jerry Jay; Agbenyo, Leonard
2018-08PORTER’S FIVE FORCES IMPACT ON THE PERFORMANCE OF COMPANIES IN THE BANKING INDUSTRY IN GHANABoafo, Nana Danso; Kraa, Jerry Jay; Webu, Clinton Gershon
2020-05EXAMINING THE EFFECT OF FLEET MANAGEMENT ON COMPETITIVE ADVANTAGE IN THE TRANSPORT INDUSTRYAflabo, Jerry Edem; Kraa, Jerry Jay; Agbenyo, Leonard
2019-04-15Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovationBamfo, Bylon Abeeku; Kraa, Jerry Jay
2018-01The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement - Evidence From GhanaBanahene, Stephen; Kraa, Jerry Jay; Agbenyo, Leonard
2018-01The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement - Evidence From GhanaBanahene, S. B.; Kraa, Jerry Jay; Agbenyo, Leonard
2018-01Effectof Customer Relationship Management on Customer Retentionin the Ghanaian Banking SectorKraa, Jerry Jay; Bonna, Bismark Adanse; Aquila, Hannah; Boadu¹, Kankam
2019-05-07Effect of television adverts on children’s purchase behaviour: Evidence from GhanaBamfo, Bylon Abeeku; Kraa, Jerry Jay; Asabere, Perdita; Atarah, Bede Akorige
2018Effect Of Outsourcing On Competitive Advantage: Mediating Role Of Innovation - An Empirical Study Of Businesses In GhanaEdem Aflabo, Jerry; Kraa, Jerry Jay; Agbenyo, Leonard
2018-06Effect Of Extended Marketing Mix On Customer Satisfaction In The Ghanaian Banking SectorKraa, Jerry Jay; Opoku-Mensah, Benedict; Kwade, Phoebe; Boateng, Naomi Anna