Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/925
Title: PUBLIC RELATIONS USE IN HEALTH INSURANCE. A LITERATURE STUDY IN GHANA
Authors: OWUSU MENSAH, SYLVIA
PREMPEH, COMFORT
ACHEAMPOMAA, AKUA
BOATENG, DOSIA
Keywords: PUBLIC RELATIONS USE IN HEALTH INSURANCE. A LITERATURE STUDY IN GHANA
PUBLIC RELATIONS
HEALTH INSURANCE
LITERATURE
STUDY IN GHANA
GHANA
PUBLIC RELATIONS IN GHANA
Issue Date: 8-Dec-2020
Series/Report no.: 36;36
Abstract: This research is to provide evidence-based data on the nature of public relations practiced by the NHIA in the Ashanti Region: a survey of the NHIS in the Ashanti Region of Ghana. It seeks to assess the nature of public relations practiced by the NHIA in the Ashanti Regional Office. As part of the objectives, it assesses the functions performed by NHIA public relations officer in the Ashanti Region in the attainment of organizational goals. It also identifies barriers to the attainment of public relations objectives of the National Health Insurance Authority in the Ashanti region. The study used descriptive survey design to find the nature of public relations practiced by the NHIA in the Ashanti Region. Secondary data was the major source of tool for this long essay. All sorts of literature about the above topic were reviewed. The essence of this literature was necessitated by the fact that the communication and public relations strategies of the NHIS are not comprehensive in addressing the communication and information needs of subscribers. It is important that public relation and communication strategies effectively contribute to the success of the NHIS program in Ghana.
URI: http://localhost:8080/xmlui/handle/123456789/925
Appears in Collections:Department of Communication Studies- ST

Files in This Item:
File Description SizeFormat 
36 - PUBLIC RELATIONS USE IN HEALTH INSURANCE. A LITERATURE STUDY IN GHANA.pdfMain Article558.27 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.